The GSK Human Performance Lab is a world-class science lab dedicated to extending the limit of human athletic potential via nutritional science. In fact, the facility is the first of its kind in the Northern Hemisphere.

PW partnered with GSK to unearth the next generation of new product development by facilitating conversations between category leaders, brand heads and nutritional scientists.

Research undertaken within the lab will help assess the limits of human performance – body and brain. In particular, concentration will be on the science behind nutrition, and developing strength, stamina, cognition, hydration, metabolism and recovery. As a result, insights gained will go into making new GSK products.