PW worked with the BlackBerry team to strengthen their position with the Enterprise audience. In particular, they needed to reflect the purpose, drive and determination of the brand. As a result, our work spans across multiple touchpoints from brand communication strategy, identity and guidelines through to launch activity, photography direction and workspaces.
As The Internet of Things emerges, BlackBerry is at the forefront of smart new ways of working. PW created an all-encompassing 360 degree visual language that delivered authority and stability across all communications.
Furthermore, an article we wrote about our learnings from working with Blackberry over the past decade is available to download on our Knowledge page.