The interior of the entrance to the DCC

Collaboration at its core

PW have partnered with Diageo to help create their new Collaboration Center in downtown Stamford. The 17,000-square-foot center focuses on the latest industry trends, insights and technologies in the BevAlc industry. PW carefully curated the full visitor experience that connects retailers and consumer, with the aim to help build partnerships that drive future growth opportunities.

Identity | Design strategy | App design | Digital content | Signage

DCC Logo
DCC Logo

Multiple Touch Points

The project took over 14 months and included experiential design, architectural design consultancy, retail POS, content generation, apps, immersive 360 degree footage, animation and identity design.

A bar tender pours a drink at the bar of a venue.
DCC apps shown on multiple phones
Shots of the PW created touchscreen device apps
The On Premise zone of the DCC

Due to respect for our client’s privacy and confidentiality, we can’t share all the details of this amazing project. We have therefore used placeholder content in the some of the images.

Please get in touch to discover more about the Diageo Collaboration Center via

Shots of DCC apps created by Pope Wainwright on ipads