Electrocomponents Destination 2025 branding flat lay

Electrocomponents are a global multi-channel distributor of electronic and industrial products and solutions. The business has been undergoing a period of rapid change and have recently undertaken a restructure. They approached PW with an employee engagement task: to help excite their people about the journey they are on.

Pope Wainwright designed Destination 2025 branding
Pope Wainwright designed Destination 2025 branding

By facilitating workshops with senior leaders, we interpreted the intricacies of the strategy Electrocomponents will be taking over the next five years. As a result, we directed the approach for communicating the priorities, objectives and initiatives the business needs to deliver. We communicated this to the board of directors through a Strategy Playbook – both as a printed document and a highly secure, interactive experience.

Pope Wainright's studio at an Electrocomponents branding event
Pope Wainright's studio at an Electrocomponents branding event

The next step was to update all employees on where the business is on their journey. We developed several materials based around a framework and narrative that captures the story of Electrocomponents, from past to present, and into the future. This included board games to support employee understanding and demonstrate the pivotal role each and every one plays in the success of the business. Playing the games helped employees to learn new information in a fun way. Silo mentalities were avoided by committing to collective actions that support and contribute to the strategy.

Examples of the Destination 2025 branding
Examples of the Destination 2025 branding

Electrocomponents Vice President of Group Communications

“PW have done a phenomenal job in getting us to where we needed with so many obstacles to overcome. I so enjoy the way they work – their attitude and approach certainly make them stand out from the typical agency!”