Over the past 12 months, we have been working with Electrocomponents, the global multi-channel distributor of electronic and industrial products and solutions. Electrocomponents have been undergoing a period of rapid change and have recently undertaken a restructure. They approached Pope + Wainwright with an employee engagement task – to help reignite the business and excite their people about the journey they are on.
By facilitating workshops with senior leaders, we interpreted the intricacies of the strategy Electrocomponents will be taking over the next five years. As a result, we directed the approach for communicating the priorities, objectives and initiatives the business needs to deliver to the board of directors through a Strategy Playbook – both as a printed document and a highly secure, interactive experience.
The next step was to update all employees on where the business is on their journey. We developed several materials based around a framework and narrative that captures the story of Electrocomponents from past to present, and into the future. This included board games to support employee understanding and demonstrate the pivotal role each and every one plays in the success of the business. Playing the games help employees to learn new information, in a fun way, and avoid the silo mentality by committing to collective actions to support and contribute to the strategy.
“PW have done a phenomenal job in getting us to where we needed with so many obstacles to overcome. I so enjoy the way they work – their attitude and approach certainly make them stand out from the typical agency!”
Electrocomponents Vice President of Group Communications
Due to respect for our client’s privacy and confidentiality, we can’t share all the details of this amazing project and therefore we have used placeholder content in the images.
Take a look at our latest report about employee engagement and how to transform employees into brand advocates on our Knowledge page.