PW partnered with Forevermark to help them realise their vision of becoming the world’s most premium luxury diamond brand through a new brand identity strategy. Working with the internal brand team, the rebrand touched every facet of the business. Consequently, it has injected increased clarity and simplicity across multiple touchpoints.

Through a pared back approach, the new visual brand identity was designed to be digestible and accessible for global markets. However, our challenge was to drive focus on the rarity of a Forevermark diamond. Namely, we needed to deliver an evolved brand identity that reflects the unique and precious product at the heart of the business.

In addition to Forevermark, we have also developed a brand identity strategy for the brand’s parent company; De Beers Group.


“Thank you so much for your support navigating the conversations. The facilitation sessions were really useful as we could make decisions faster.”

Forevermark Head of Global Brand Communications