Through a pared back approach, the new visual brand identity was designed to be digestible and accessible for global markets. Our challenge was to drive focus on the rarity of a Forevermark diamond and deliver an evolved brand identity that reflects the unique and precious product at the heart of the business.
“Thank you so much for your support navigating the conversations. The facilitation sessions were really useful as we could make decisions faster.”
Forevermark Head of Global Brand Communications