The GSK Shopper Science Lab is the largest and most advanced shopper insight facility in Europe. In an environment where retailers are increasingly sophisticated in the area of shopper understanding, this state-of-the-art research facility provides an in-depth understanding of how and why shoppers make decisions and what influences their choices.

PW created a consistent and unified identity and visual language across all touch points. This ‘connected’ language allows for flexibility in application across multiple user scenarios both internally, and with external partners.

“PW are big enough to take the work on and small enough to care.”

GSK Global Lead