The Lego Foundation approached Kinetic Consulting and  PW with a problem; they have lots of statistics about how they have affected the lives of children, but in a world with so much accessible data, the statistics just didn’t have the impact on employees that the brand required anymore.


To create real impact, PW created a strategic game for employees within the organisation to understand their role in building a future where learning through play empowers children to become creative, engaged and life-long learners.

The game is a physical representation and understanding of Lego’s shared goal. It allows players to achieve complete clarity on The Lego Foundation’s strategy, recognise what success looks like and become actively engaged in how they will contribute to delivery.