“here” is a powerful and recognisable word that allows Pfizer Rare Disease to centralise their entire communications platform, delivering relevant messaging to create engaging content. PW created this unified narrative that effectively communicates their values, strategy and progress to internal and external stakeholders alike.


The new narrative and supporting identity humanises Pfizer Rare Disease’s tone of voice. It’s patient-centric and focuses on being present and a part of the journey rare disease families go through.

“Our challenge was to make our message simple and powerful and to ensure it appealed to a wide audience. The team were tenacious in their approach and delivered an outstanding, thoughtful campaign. I highly recommend their work.”

Pfizer Rare Disease Global Communications Lead