In 1986 Sainsbury’s were the first supermarket to offer organic products and are committed to fairly traded products, investing in the sustainability of their suppliers, farmers, growers and workers within the supply chain. Working closely with Sainsbury’s, we permeated within the business, educating the employees on the entire pipeline and journey of food production, in order for this understanding to filter down to the consumers.
PW redefined the working environment within Sainsbury’s Online Fulfilment Centre to inspire colleagues by communicating the lengths that the business goes to. Oversized illustrations and interior graphics highlight key dates and facts about the brand’s rich history, and convey the scale and impact of Sainsbury’s as a brand and an investment.
The graphics emphasise the colleagues as part of a larger national team. By recognising teamwork and striving to build morale, the design for the new facility creates a purpose for colleagues to feel proud of their workplace.
“PW made my life so much easier. They were the perfect addition to our team and I’m glad we trusted them because they’ve done a fabulous job.”
Sainsbury’s Project Manager, Physical Workstream