Our approach

How we deliver change

We immerse ourselves in your challenges in order to build stronger, more meaningful relationships and deliver design impact. Our focused and responsive approach enables us to dig deep, think critically and determine the difficult questions that need to be asked. Our disposition allows the cross pollination of ideas to deliver innovative solutions.


  • Strategy

    We take a long-term strategic approach to all projects we undertake. We look to understand the full extent of any business objectives that exist and apply our design expertise to deliver against these. All projects are built around the needs of what’s required today, tomorrow and in the future.

  • Content

    We create an aligned approach to both physical and digital content. This includes App design, brand films, digital resources & presentations, data representation, signage schemes and environmental graphics.

  • Holistic

    We take a holistic approach. This means looking at everything in context and making more informed decisions. Design should make things better, and simplicity is key. We believe in always being brutally honest with ourselves and our clients to achieve a successful outcome.

  • Engagement

    For any project to succeed you must engage the people and the teams who are involved in the process. We can build engagement through branding an experience, shaping the message, creating meaning and personalisation for the user.

  • Momentum

    Driving momentum through creating relevant content, quantifying success through long-term partnerships, external retention and internal engagement to drive things forward.

  • Experience

    Delivering best-in-class experiences through an interconnected narrative that generates excitement, building relationships and ROI. When working on projects that combine all of these is when the real magic happens.


What we do

The tangible things

Design Strategy

  • Project definition
  • Internal vs. External experiences
  • Innovation proposition
  • Collaboration & Engagement techniques
  • Project mapping for today, tomorrow and the future


  • Identity
  • iOS Apps
  • Films
  • Motion Graphics
  • Internal engagement
  • Presentations


  • Identity
  • Master Planning
  • Customer Journey
  • Wayfinding and Signage
  • Environmental Graphics
  • Packaging
  • Environments

We design relationships that are built to last

Over the last 20 years we have worked with brilliant people and businesses, many of which we have retained long-standing relationships with

Clients that PW have worked with including; Diageo, Electrocomponents, Sainsbury's, De Beers Group, Pepsico and othersClients that PW have worked with including; Diageo, Electrocomponents, Sainsbury's, De Beers Group, Pepsico and others

Please get in touch if you would like to partner with us

[email protected]