Element Six is a global leader in the design, development and production of synthetic diamond and tungsten carbide supermaterials. As part of the De Beers Group, they employ over 1,900 people with primary manufacturing sites located in the UK, Ireland, Germany, South Africa and the US.

Element Six approached PW as they required a refreshed corporate brand identity to unite their global internal teams in purpose, action and spirit. The new corporate brand identity was celebrated through various brand touchpoints within their Global Innovation Centre.

Creating greater clarity across all communications enabled Element Six to leverage their unique story, which began back in 1946. Additionally, it helped to define a new era for the use of their products in the ever-changing landscape in which they operate. It was also an opportunity to reflect and demonstrate business ambitions, and to drive greater alignment with De Beers Group.

Pope Wainwright delivered a more contemporary and forward-focused corporate brand identity to bring Element Six’s internal and external narrative to life. We facilitated workshops at the PW project space with key stakeholders to explore how the new corporate brand identity could represent their vast array of industries and products. Workshops included stimulating exercises to decipher tone of voice and demonstrate an overarching purpose and vision that Element Six can communicate and engage with both customers and employees.