PW has partnered with Pepsico to conceptualise a world-class facility placing innovation at the heart of the Beaumont Park business. The new Product Discovery Design Centre (PDDC) will encourage experimentation and interaction for all team members, generating excitement about future possibilities.

A focal point to drive innovation and inspire productivity, breaking down silos and fostering collaboration. It will talk to PepsiCo’s other innovation centres across the world to share and leverage research data.

PW developed a scheme based around the business needs of “creation” and “understanding”; a central connecting walkway between core spaces allowed a constant exchange of information and learning between the two.