A new destination
Pope Wainwright have partnered with Anglo American and De Beers Group to develop a stand-alone identity for 17 Charterhouse Street, their new 142,000sq.ft. home in London that was created by MCM Architects.
Celebrating the unique history and qualities of these two global brands we developed a coherent design approach that supports each business and allows moments of co-branding to exist when required in shared spaces. This culminated in the creation of a new destination identity: 17 Charterhouse Street.
A set of guiding principles articulated how each brand could live across environments, communications, and signage. This included C-Suite stakeholder engagement, furniture selection, brand palettes, materials, finishes and signage. We facilitated conversations between clients and architect, ensuring full alignment at board level and cultivated effective decision making throughout the project.