De Beers Group is the world’s leading diamond company, operating across the entire diamond pipeline — from exploration and mining through to sorting, sales, and luxury retail.

The scale and complexity of the business required a corporate brand identity that could work consistently across very different audiences, geographies, and operating environments, while remaining true to a long-established heritage.

We shaped the global corporate brand identity for De Beers Group. By facilitating workshops with the c-suite, senior leadership, and global brand teams, we helped define a clear and unified approach that could be applied across the entire organisation.

Our work included identity development, brand guidelines, environments, photography direction, and an internal communications programme. We also developed a connected brand identity system across key parts of the group, including the Institute of Diamonds, and Industry Services.

• Alignment across a truly global organisation operating at every stage of the diamond pipeline
• A shared corporate identity bringing clarity across diverse business units and markets
• Greater consistency in how the group presents itself internally and externally worldwide
• Improved understanding and alignment among leadership, teams, and partners
• A coherent brand platform capable of supporting future evolution across the group

Creating a single, enduring brand identity that reflects De Beers Group’s heritage, leadership, and long-term responsibility.