Diageo commissioned a new Collaboration Centre in downtown Stamford. The 17,000-square-foot space was designed to bring together industry trends, insights, and emerging technologies within the beverage alcohol sector. The centre was conceived as a destination for collaboration, learning, and decision-making with internal teams and external partners.

We designed and delivered the full visitor experience for the Collaboration Centre. This included experience strategy, identity, content, bespoke applications, and run-of-show design, spanning more than 600 individual touchpoints across the space.

• A fully integrated visitor experience across physical and digital touchpoints
• A clear narrative structure to support collaboration and decision-making
• A flexible platform to host meetings, presentations, and partner engagement
• A flagship environment reflecting Diageo’s leadership and ambition

Creating a collaborative visitor experience that supports insight, innovation, and partnership.