Element Six is a global leader in the design, development, and production of synthetic diamond and tungsten carbide materials. Part of the De Beers Group, the business employs over 1,900 people, with manufacturing sites across the UK, Ireland, Germany, South Africa, and the US.

There was an opportunity to bring greater clarity to Element Six’s communications, allowing the business to better express its heritage, expertise, and future direction. This work marked a new chapter in how the company presents itself across a rapidly changing industrial landscape.

Creating greater clarity across all communications enabled Element Six to leverage their unique story, which began back in 1946. Additionally, it helped to define a new era for the use of their products in the ever-changing landscape in which they operate. The new corporate brand identity was celebrated through various brand touch-points within their Global Innovation Centre.

We developed a more forward-focused corporate brand identity that brought Element Six’s internal and external narrative into alignment. We worked with senior stakeholders through a series of facilitated workshops to define purpose, tone of voice, and a clear visual direction that could represent a broad range of industries and applications.

The new identity was applied across key touchpoints, including the Global Innovation Centre, trade shows, packaging, and corporate communications.

• Clear alignment around a single corporate narrative across the business
• Improved consistency in how Element Six presents itself internally and externally
• Stronger connection between heritage, innovation, and future ambition
• Increased confidence in engaging customers, partners, and employees
• A clear foundation to support growth across multiple industries and markets

Demonstrating Element Six’s leadership through a simple, unified design approach across the business.