BlackBerry required a clear and credible brand identity for its enterprise business. The challenge was to create a system that reflected trust, security, and leadership, while supporting complex enterprise conversations across global markets.

The work needed to strengthen clarity and confidence at a time of change for the business.

We developed a clear enterprise brand identity system for BlackBerry. Working closely with internal teams, we helped define how the brand should show up consistently across enterprise touchpoints, supporting ownership and confident application across the organisation.

• Increased confidence and consistency across enterprise communications
• Stronger internal ownership of the brand and how it is applied
• A clear platform to support enterprise engagement and future growth

Clarifying and strengthening BlackBerry’s enterprise brand to support confidence, consistency, and long-term relevance.