RS Group required a clear and engaging way to communicate its future strategy and long-term direction across a complex global business. The challenge was to ensure that teams across the entire value chain could understand the strategy, see their role within it, and actively contribute to its delivery.

The work needed to operate at scale and resonate consistently across different regions, functions, and seniority levels.

We designed a strategic playbook to clearly communicate the future direction of the business for senior leaders and regional managers. We then created a physical, game-based experience that allowed teams to explore their role in delivering the strategy and identify future opportunities for improvement.

The experience was delivered as both a tabletop board game and a large-scale, immersive format for use in distribution centres and warehouses. Both formats were translated into six languages to support a global workforce.

• Clear understanding of future strategy across a global workforce
• Stronger alignment between teams operating across the full business pipeline
• Increased engagement and ownership of strategic priorities
• Greater confidence in how individual roles contribute to long-term direction
• A shared platform to support consistent decision-making and delivery

Enabling a global organisation to clearly understand, align around, and actively drive its future strategy.