A lady investigating products

The GSK Shopper Science Lab is the largest and most advanced shopper insight facility in Europe. This state-of-the-art research facility provides an in-depth understanding of how and why shoppers make decisions and what influences their choices.

Identity | Environment | Toolkit & Guidelines | Digital design

Interior of the GSK Shopper Science Lab

PW created a consistent and unified identity and visual language across all touch points. This ‘connected’ language allows for flexibility in application across multiple user scenarios both internally, and with external partners.

In addition, we also designed the Consumer Sensory Lab for GSK.

Interior of the GSK Shopper Science Lab
Interior of the GSK Shopper Science Lab
Interior of the GSK Shopper Science Lab

“PW are big enough to take the work on and small enough to care.”

GSK Global Lead

Consumer understanding
Consumer understanding