The GSK Shopper Science Lab is the largest and most advanced shopper insight facility in Europe. This state-of-the-art research facility provides an in-depth understanding of how and why shoppers make decisions and what influences their choices.

PW created a consistent and unified identity and visual language across all touch points. This ‘connected’ language allows for flexibility in application across multiple user scenarios both internally, and with external partners.

In addition, we also designed the Consumer Sensory Lab for GSK.

“We believe the Shopper Science Lab is the most advanced shopper insight facility in the world, and PW were integral to its success."